Beyond the Bottom Line:
The Courage to Be a Business Person.
Ethics in Business.


  • Reader Testimonials

    Ethics is emphasized as never before in today’s business world. Yet it has been greatly misunderstood and often ineffectively approached. Why is that? In this seminal book Philip Smith-Eivemark creatively deals with the question of ethics in business. Placing the responsibility and accountability of being ethically aware squarely on each individual business person, he deals with:
    • the difficult problem of personal awareness and freedom
    • the fundamental core values that lie behind everything we do
    • the value screens through which each of us takes in information and make our decisions
    • ethics in organizations and
    • the critical importance of moral courage.
    Written in plain, everyday language, this succinct book will help any interested person who is attempting to understand the role of ethics both from a personal stance and within any organizational setting.

    How Beyond the Bottom Line: The Courage to Be a Business Person can assist you:
    • to create your Corporate Ethics Program
    • both to sharpen and to focus your existing Corporate Ethics Program
    • to further develop each employee’s ethical awareness and ethical decision making process
    • to understand the dynamic of values, actions and courage.
    Order Beyond the Bottom Line: The Courage to Be a Business Person. Ethics in Business.